In today’s date, 90% of sale depends on the online content such as Blog, Article, Facebook or Twitter posts and so on. Buyers have become more conscious about their spending on any product or services and they have chosen online contents to know more about various services. Content marketing, in recent date, has become one of the biggest marketing strategies a business can affect. E-Learning Line designs a complete Content Marketing Training Course for the people who want to experience digital marketing from inside out.

What is Content Marketing?

By Content Marketing we mean a way to communicate with the buyers without direct selling. Sellers use high-quality contents to brand their products and services as the customers take well-informed decisions before buying anything. Contents such as blog posts, article, online magazines, micro blogging posts like Twitter and Facebook are being published daily to promote various business ideas, services and products. 

About the course:

The course is all about learning and gathering knowledge about the various aspects of different contents. The course also covers areas like

1. Understanding content marketing and strategies
2. Using content marketing in other digital marketing strategies like SEO, SMM and much more
3. Creating solid, innovative and easy to find contents for marketing
4. Develop strategies, integration and management so that your contents circulate regularly and reach out to the targeted audience
5. Using various tools to track and measure your contents and optimise them for better response and much more.

Objective of the course:

The Content Marketing Training course is solely designed to focus on the various aspects related to electronic contents and publishing. After completion of the course one will get to gather knowledge about several things such as

1. How content marketing is better than traditional marketing
2. Application of contents and different tools to strategise solid marketing policies and decisions
3. By using content marketing how one can reach out to their sales goals and targets.
4. How to develop best exercises for differentiated contents
5. Several well known websites where one can feature the contents

Advantages of the course:

As people know online media is reaching sky high these days, the marketers and entrepreneurs are concentrating on picking up online media as the biggest and strongest tool to promote their business services. It is obvious that there are immense number of advantages are associated with the course. By taking up the course one can raise and shine in the field of:

1. Managing contents for marketing purpose
2. Describing how contents can be prepared to attract customers
3. Writing and creation of solid as well as unique contents
4. AuthorRank – how does it work and how can you be part of it?
5. Identifying the difference between ordinary contents and user-generated contents

Finally the certificate that is the biggest advantage of this course can be received after the course. The certificate will help each one to kick start their career in content marketing

Eligibility:

To attend the Content Marketing Training course one does not need any mandatory prior experience of Digital Marketing. One must follow the criteria

1. Fresh Graduates from recognised university or
2. Experienced in Blogging, content writing and copywriting or 
3. Digital marketing professionals or
4. Public Relation professionals

Content Marketing Training is designed to acquire hands-on experience in content marketing and social media, so generally the course can be taken by any professionals who want to develop their professional profile in digital marketing.

Key Features

E-learning line helps in achieving the expertise in the relevant field. Whether you are a beginner or a professional, Content Marketing training course with e-learning line will help you to build a strong knowledge base by providing

Online Sessions: E-learningLine provides self-learning or with expert instructors from relevant field. You can select a batch as per your convenience and also can reschedule it and continue your class with other running batches. You can also get the recorded sessions later through our Learning Management System.

Lab practices of real life projects: Along with online classes, e-learning line offers you 35+ hours of lab practices that bring the opportunity to gather hands-on experience in real life projects related to Digital Marketing especially content marketing training. Each and every student will get an opportunity to handle such projects after completion of the online sessions.

Expert instructors: More than 10 instructors are here for the instructor led online courses on Content Marketing and other Digital Marketing courses. These experts come and join our hands from across the planet to enhance your knowledge and skill on the related training courses.

Lifelong access to your study materials: Through LMS, you can access your study material though out your life. Whenever you want to take a look at the sessions or study materials or your projects, you can smoothly access them through LMS.

24x7 support desk: E-learning line has 24/7 help desk for the candidates. You can drop your queries at any time at our support desk and our customer service executives will be there to help you with your issues.

A registered certificate: After completing each course you will get a chance to receive a certificate from e-learning line. We have a team of expert leaders who will review your practical projects on Content Marketing and review the quizzes and once fulfilled successfully, you will earn a skill certificate from us.

Guidance to resume preparation: E-learning line also provides you thorough guidance in preparing your resume and lends a hand to post job applications further. Students who are beginners and unaware of corporate world, will also be guided by our faculties to update their resume.

Content marketing strategy experts: E-LearningLine provides experts for content marketing training course to let you understand the process and application of the recent development in digital marketing industry.

Apart from these mentioned features there are other features like focus oriented course and real life projects and workshops are there with the course to lend a hand to the students for understanding the real life scenario.

The following assignments are needed to be attempted to complete the Content Marketing Training Course and receive the certificate from e-learning line.

Assignment 1: Fundamental concept of Content Marketing

1. Introduction
2. Features
3. Definition
4. History
5. Effective contents and ineffective contents

Assignment 2: Content Marketing Policies

1. Outline
2. Set up a strategy
3. Channelization
4. Know your  targeted customer
5. What you are offering – Brand
6. Easy to find, effective contents

Assignment 3: Role of Contents in Marketing

1. Role of contents in marketing
2. Role of content marketing in business
3. Who will be the audience?
4. Role of contents in Search engine maximisation
5. Who are the readers?

Assignment 4: Contents and Social Media

1. Introduction of social media
2. Twitter
3. Youtube
4. Facebook
5. Linkedin
6. Other social media sites
7. How to prepare viral contents

Assignment 5: Content Marketing Campaign

1. Online videos
2. Webinars
3. Blogs
4. Research and white papers
5. Social media contents
6. Webcast
7. Online presentation
8. eBook and Newsletters
9. mobile contents
10. press release

Assignment 6: Measurement of Content Marketing

1. Outline
2. Business to Customer strategies (B2C)
3. Business to Business strategies (B2B)
4. Problems and recoveries
5. Real life examples

Assignment 7: Case Study

1. Case studies on different types of contents and their use in search engine optimisation

Assignment 8: Projects and Workshop

1. Real time projects on branding of products through content marketing

After completion of the classroom sessions, candidates need to attend quizzes followed by real time projects under industry’s best practitioners. Once the projects are successfully done and reviewed by the experts attached to e-learning line, candidates can receive a globally approved certificate. The certificate is definitely a huge help for the beginners as well as professionals.

Each candidate will be honoured by the certificate along with grades based on their throughout performance in content marketing course.